Transforming the Way You Experience FMCG: High -Quality, Safe, Products Delivered with Innovation and Efficiency

Discover Our Services
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Operating in the UAE market since 2010: unleashing a decade of success

190+
Empowered Minds

United by Shared Values and Vision

2
Official Offices

Ensuring Transparency in every detail

7
Warehouses

40,000 sq. ft. of Space to Empower Seamless Operations and Unmatched Storage Capacity

7000+
Points of Sale

Trusting Us for Many Years

What makes us worthy of trust?

  1. 1

    Experience

    A Decade of FMCG Distribution Mastery: Covering Every Corner of the UAE with Unmatched Expertise
  2. 2

    Focus on safety

    Safe guarding Your Well-Being: Handpicked Brands Driving FMCG Innovation in the UAE and Beyond
  3. 3

    Consistency

    Consistency Perfected: Streamlining Operations through Automated Processes for Suppliers, Customers, and Team Members
  4. 4

    Retail Dominance

    Empowering Shelves with our Irresistible Brand Portfolio in Modern and Traditional Trade Channels

Trusted Brands to Every Generation

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UAE

Unmatched Delivery Reliable Distribution

CHANNELS

Modern Trade

MODERN TRADE

411

100 %

Supermarkets

SUPERMARKETS

342

100 %

Groceries

GROCERIES

7,700

30 %

Discount Stores

DISCOUNT STORES

154

100 %

Ecommerce

ECOMMERCE

170

9 %

Horeca

HORECA

15,000

5 %

COVERAGE

Connecting the UAE Trade Dots:

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Vast Facility

40,000 sqm Warehouse

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Efficient Handling

Electrical Stackers & Forklift Trucks

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Secure Operation

24/7 Video Surveillance

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Efficient Handling

Electrical Stackers & Forklift Trucks

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Climate Control

Central AC with Temperature & Humidity Regulation

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Accurate Inventory

Portable Data Terminal Scanners

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Seamless Workflow

Streamlined Loading & Unloading

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Automated Fleet

Smart Fleet Management System

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Our Principles

Ensuring Trust and Confidence

01

Building Partnerships on Mutual Objectives.

Prioritizing open communication, leveraging market share as a KPI and anticipating & responding to competitive threats accordingly.

02

Creating a Professional and High Performing Work Culture.

Driving employee development, entrepreneurial spirit & Implementing performance based rewards.

03

Thinking Ahead and Planning for Growth

Fostering persistent attitude, assertive negotiation strategies & a proactive approach to expanding market reach.

04

Building a Strong Brand Identity and Differentiation.

Investing in growth initiatives, supporting brand activations & executing effective merchandising to safeguard brand value